The New York Times once said:
"Reaction videos are designed to capture, above all, surprise — that moment when the world breaks, when it violates or exceeds its basic duties and forces someone to undergo some kind of dramatic shift. This is another source of the genre’s appeal: in a culture defined by knowingness and ironic distance, genuine surprise is increasingly rare — a spiritual luxury that brings us close to something ancient. Watching a reaction video is a way of vicariously recapturing primary experience."
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